what is U(Z)DRUGE?
With the U(Z)DRUGE project, smaller and less capacitated associations can solve their everyday operations and deal with crisis situations in the local community.
Using funds from the ESF, two associations with extensive experience in different fields of activity transfer their skills and knowledge to less experienced associations. As a result of the project activities, the associations become more organized and efficient in responding to end user needs.
Their activities and education strengthen the knowledge and skills of all participants.
idea:
The logo is based on the following words: mentoring, networking, sustainability, activism, local community and social inclusion.
We used the letter Z as a special part of the logo since it is placed in parentheses. The letters were converted into 3D triangles that spread out to signify mentorship, social inclusion, networking, and community.

typography and color palette:
Pantone 660 C
#407EC9
Pantone 7685 C
#2C5697
Pantone 534 C
#1B365D
Pantone 2465 C
#1E6F30
Pantone 7739 C
#309B42
Pantone 2270 C
#2CC84D

result:

poster B2:

notebooks:

roll up:

CLIENT: Centar za poduku i savjetovanje Lumos
TYPE: Visual identity for EU project
TIME: January, 2022